THIS TORONTO FUNERAL HOME’S BILLBOARD IS VERY DARK BUT VERY CLEVER
Everything’s not as it seems
It’s harder than ever to make sure that your advertisement stands out from the rest and no amount of technology can compare to a good concept.
A Canadian funeral home has proven that, if it’s done right, a printed billboard can get more people talking than any high profile multi-platform campaign.
Wathan Funeral Home unveiled their latest advertising campaign earlier this month: a billboard inviting motorists to “TEXT AND DRIVE” to give the undertaker more business.
The catch? Wathan Funeral Home doesn’t exist; the billboard is part of a campaign to stop Canadians texting and driving.
The “funeral home” even has a website, which explains the reason for the controversial billboard campaign.
A message on the site outlines that more than half of Ontario drivers have admitted to reading texts while behind the wheel.
Hovering over the thumbnails on the page gives statistics such as that drivers who text are 23% more likely to be involved in a crash.
The campaign was a collaboration between Montreal-based John St agency and Cieslok Media, who purposely placed the billboard near a busy highway intersection for maximum impact.
Impressive work from across the Atlantic.