Clever or Cheeky? Amazon re-branded Westminster Tube station “Webminster”

Orangeye Media / Advertising  / Clever or Cheeky? Amazon re-branded Westminster Tube station “Webminster”

Clever or Cheeky? Amazon re-branded Westminster Tube station “Webminster”

Commuters on the London Underground were left confused on Thursday after the name of Westminster Station had changed overnight.

 

The move, by internet giant Amazon saw the name “Webminster” grace posters, maps and the iconic roundels in the station beside the UK parliament

 

 

The stunt was to promote Amazon Web Services, the company’s cloud computing business, which they say powers Transport for London’s network as well as making data available for people to make travel-planning apps.

 

 

 

The re-brand has been criticized by some British MPs with Labour’s Nick Smith saying the internet company was “undermining the word ‘Westminster'”.

 

However, TfL said the campaign adheres to advertising standards rules.

 

The promotion, which cost Amazon £390,000 is not the first time TfL has rebranded a station – In 2015 Canada Water station in London’s Canary Wharf area became Buxton Water for a day in a partnership with the London Marathon.

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