THIS INFOGRAPHIC PERFECTLY SUMS UP THE IMPORTANCE OF STORYTELLING IN MARKETING
Advertisers know what an important tool stoytelling is in marketing, although it might sometimes be hard to prove.
That’s why we can be reassured by an infographic which trade magazine Adweek shared, which they say demonstrates, in numbers, the difference that stories have on the perceived value of a variety of products.
The publication reports that:
‘Origin created a series of experiments in which consumers were shown items paired with either standard descriptions or more detailed stories—from user reviews to creator bios, and even fiction. The results were clear. “Every time the product that had a story pulled in more money than the same product without one,” said Vedrashko. “That’s a lift on no additional investment.”‘