84% of Facebook’s advertising revenue is now from mobile
Facebook has released its earnings for the 2016 fourth quarter and it’s clear that there’s one winner for earning ad revenue.
The social giant is reporting that revenue from mobile ads have accounted for 84% of its revenue in the quarter, or $8.63 billion. That’s an increase of 53% in just one year.
In 2016 as a whole the company posted revenue of $26.9 billion, which itself was a rise of 57% from 2015.
This marks an impressive journey for the company, which struggled to make money from mobile when it first started moving into the territory.
It’s not just its finances which have continued to grow steadily; Monthly active users grew 17 per cent to 1.86 billion while 1.23 billion users were active daily.
With a quarter of the world’s population now on Facebook, there is still room for growth as the network continues to invest in video in 2017.