WALMART SET FOUR DIRECTORS AN INTERESTING CHALLENGE
Walmart has kicked off a three-year sponsorship with the Academy Awards with a unique project, which highlights just how a brief from a client can be interpreted.
The US retail giant asked four well-known directors to produce a one-minute spot based around a shopping list, containing six items: Bananas, paper towels, batteries, a scooter, wrapping paper and a video baby monitor.
The directors in question were Antoine Fuqua, Marc Forster, Seth Rogan and Evan Goldberg, the latter two producing theirs together.
In a blog post, Walmart said of the high-concept project: “After seeing what the directors came up with, the idea really does come to life. Each is unique, but they’re tied together because they all start from the same place.”
Aside from being visually delightful, the three different clips show just how distantly creative minds can wander and how vastly different three projects originating from one central idea can be.
Take a look at the ads that aired during this year’s Oscars ceremony.
1) “The Gift” by Antoine Fuqua
Antoine Fuqua is known for directing, among others, Training Day in 2002.
2) “Lost & Found” by Marc Forster
Marc Forster is the man behind Oscar-winning films Finding Neverland, Monsters Ball and The Kite Runner.
3) “Bananas Town” by Seth Rogen and Evan Goldberg
Seth Rogan and Evan Goldberg brought us comedies Superbad and Bad Neighbours.