We’ve been tasked with much of BMW Motorrad’s motorsport creative for the Irish market. While the work can be very structured in terms of creative – carefully focusing on retaining BMW Motorrad’s look and feel – the nature of the skills involved in the sports we cover makes for some incredibly engaging content for creative.
Our main focus for BMW Motorrad in the Irish market is International BMW Motorrad stunt rider Mattie Griffin, and the extent of road and short circuit motorsports.
Our role in these projects mainly includes producing strong on-brand creative for print, web and social media. The context of the creative makes for some incredibly interesting content, but working around the complexities of capturing these incredible stunts and riding skills has proved a more than worthwhile experience. We think the creative speaks for itself!
The creative for BMW Motorrad is minimalist, clean and neutral, so imagery must be powerful and engaging to create enough visual intrigue for the consumer.
For Mattie Griffin, the main focus is to strike a nice balance between the BMW Motorrad brand and his own branding. This focus is not only evident in the treatment of both logos but in every aspect of the design, colour palettes, bike branding, clothing branding and imagery colour treatments in line with the BMW Motorrad brand.