Classic Hits 4FM

Orangeye Media / Classic Hits 4FM

Classic Hits 4FM

Having just gone through some slight rebranding, Classic Hits 4FM approached the team at Orangeye to create a new website that resonated with its target market a little better than the existing iteration.

 

After some discussion about the relative target market, Orangeye set about creating a new, fresh web design that would reach out to the target demographic in a way that was, clear, concise and clutter free, integrating revenue advertisement into the site design cleverly and aesthetically to complete the layout.

 

We felt that one of the main key characteristics  of the 4FM brand was the shape of the logo, so we utilised this shape throughout the site in a balanced manner that didn’t impede the ‘stand out’ of the brand, helping the consumer to build a relationship with the look and feel of 4FM while still delivering content in a clear easy to navigate manner.

Date

1st January 2016

Category

Projects