Full brand guidelines were developed for this product, including logo versions, safe areas, social media usage, colour palettes, tone of voice, photography treatment, do’s and don’ts and typography.
Orangeye wanted the website design to be very clean, fresh and elegant looking, while still carrying through the ‘Queen of Nails’ theme. Imagery had to be engaging and unique, creating particular focus on the nails by painting only a ‘feature nail’. Type faces had to have an atmosphere of opulence and glamour while the colour palette had to be subtle yet glamorous, allowing the feature mint green to highlight areas of importance to facilitate an easy and positive user navigation.
For print creative, all of the characteristics were maintained to establish continuity across all channels. Typefaces are consistent, as is the imagery and colour palette. The tone of voice is also maintained to ensure a ‘Fabulous Nails’ feel to all creative. Finish on the creative includes spot UV in the top right hand corner text and the bottom green band and dotted crown.