“For Pete’s Sake” is a trust created to raise funds towards specialist cancer treatment in New York for Pete McLachlin, a 40-year-old loving husband and father of 3 young children, who was suddenly struck by an aggressive form of cancer.
Orangeye’s role in this project included branding, production, web design, print creative, event planning and photography.
We wanted to keep a clean, fresh aesthetic for the web design as we wanted to leverage the bright colours of the brand as much as possible. We also wanted the site to be visual and engaging to keep the mood of the site very upbeat and friendly.
Many of the fundraising events were entertainment events such as comedy acts and band performances, so we wanted to create a nice balance between the rustic creative style of these types of events with the colourful jovial style of the FPS (For Pete’s Sake) brand.
29th January 2016