Google Post set to take the reigns from Facebook
Since the dawn of the internet it’s been a case of whoever yells the loudest, gets heard.
And Google controls the volume.
However, there’s never really been a way for businesses to speak directly to their customer base in real time. Other than asking them to follow various social media accounts. Meaning the information being emitted from businesses on Google is fairly genric and often outdated.
But that may no longer the case… thanks to the new ‘Google Post’ feature.
The service was actually launched way back in January 2016, but is set to explode this year according to reports, as more businesses’ discover it’s potential. And with Facebook seemingly intent on carving out it’s own demise, Google Post may become a digital force much sooner than expected.
Google describes its Post feature as the following:
‘’Posting on Google is a new way to share relevant, fresh content with the people who are searching for you. Use images, videos and even animated GIFs to engage your audience, and add inline links to drive traffic to specific content. This enhanced format allows searchers to hear directly from the primary source — you — and complements existing results from across the web.’’
The good thing about Google Post, is that it allows social media-like communication, without the barrier of being restricted to a social media platform. The information is all right there, plain to see on Google itself.
Things such as special offers, opening hours and sales will all be able to be communicated to potential customers in real time. Without relying on those customers having ‘liked’ you on social media.
For example, a restaurant may decide it wants to offer 20% off for its first 10-customers one evening. Google Post would allow it to post this information directly onto it’s search pages. So, any potential customers who enter an ambiguous search phrase such as ‘Restaurants near me,’ will then be able to see that offer, along with everything else available in their immediate area right there, right then.
Consider for a moment how much more likely you are to search for something on Google rather than Facebook… and you’ll see the benefits of Google Post straight away.
Imagine if all of a sudden your business had the chance to control it’s own message on the world’s biggest search engine…
A game changer for small-medium sized businesses.