As with anything that has a high gamification element, the Smirnoff Remix micro site was hugely entertaining to work on.
Working with two very edgy brands such as Smirnoff and Global Radio/Capital XTRA afforded us great creativity in design and development, which really shows in the end product.
The brief was to create awareness off the new Smirnoff ‘Red Cup’ promotion in a new way that would engage the target market.
We pre mixed ‘remix’ songs to create a bank of tracks that the user would generate and coded them into two selection lines of Smirnoff bottles and red cups, with a deck in the centre of the site.
Once users selected both a track from the cup line, and the bottle line, a remixed track was created and placed on the decks with a visual of the Smirnoff bottle pouring into the red cup to create the ‘mix’.
Impressions on this particular site were incredible and the user engagement was our best to date, which shows just how well our team answered the brief.